Chatbot Preparation: Competitor and Market Analysis
One of preparations for chatbot planning is competitors and market analysis. Company’s positioning and image can be different in each business. Even though it is hard to quickly change them because has been accumulated for a long time, your business can improve the existing position and value through chatbot.
This is because chatbot business can be a momentum for each business.
A reason to analyze competitors and market is that it is necessary to recognize a type of competitors’ chatbot and can crack market’s structure. In the case of Korea, some companies are making new positioning and new sub-brand with chatbot introduction and its character.
Covering characters, like cartoon characters, into chatbot, is a good strategy for chatbot business not being perfect A.I (Artificial Intelligence) and being able to be too formal & emotionless.
Covering the character into chatbot is one of various strategies. It cannot be the answer. As a result, the most important thing is which strategies and services your business will be able to make in the same industry.
There will be two big ways, such as Blue Ocean and Red Ocean, and then, in its detailed, will be various factors like technologies, skills, characters, and more something around chatbot.
Currently, most industries have their own chatbot. Even though they are now struggling in the first generation chatbot, they will upgrade their chatbot with development of A.I technology in the long term view. (Reference: The Present Condition and Forecast of Chatbot in Korea (Is Chatbot Alive Well?)
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Chatbot Preparation: Competitor and Market Analysis
In some way, analysis of competitors and market can be the most important. This is because it is hard to get new things by analyzing the existing business, as value and positioning of your business in the market are relatively fixed.
Chatbots in each industry are not a whole new level yet.
This being so, competitor and market analysis is the most important, in the present, to crack market structure and to make your business to be more positive.
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