E-Receipt by Messenger Platform: KAKAO PAY Receipt Service
KAKAO Pay Corporation has launched various services for their business expansion. Recently, they opened ‘KAKAO PAY Receipt Service’ that a customer can get e-receipt via messenger platform, KAKAO TALK, instead of SMS/LMS. It is the service affiliated with card companies.
Let’s know about a forecast of KAKAO PAY Receipt Service with its review, and its implications in our society.
KAKAO TALK
Even though recently KAKAO PAY launched their own app, most services of them are still being provided in the messenger platform, KAKAO TALK. (KAKAO TALK is No.1 Messenger Platform in Korea. Its market share is more than 90 percent). It is very natural because their market share is too high. Therefore, KAKAO PAY strategically utilize this situation.
Move of SMS/LMS Authorization
The service utilizes information of SMS/LMS which most card companies have sent. It just get SMS/LMS authorizations, and then, utilize their information to visualize them. Therefore, if you get its message, you will feel that they have had many considerations about UI/UX.
UI/UX
Although some people might think that it is like the existing service, SMS/LMS due to utilizing its information, KAKAO PAY Receipt Service provides additional information, such as approval information, tax, store location, and so on. Those information is like actual receipt on offline.
Recently, most people do not want get a receipt after buying something. Also, if need it, they should directly visit the store, and give pay information in the past time. However, the service can solve this problem.
By the way, there is something to enhance, which is that the service did not show pay information on the notification. I guess that this is intentional and strategic for most customers to move their platform or app, KAKAO PAY.
Additionally, as KAKAO Pay Receipt Service structurize all pay information, they made new function to collect and check pay information by daily, monthly, and quarterly. Even though the service has a simple function, it will be more enhanced than now.
Event
KAKAO PAY Receipt Service made an event for the customers to use it. A Process to apply the event was very simple. I expect that a lot of people participate in the event because its service is valuable and easy to use.
Forecast
With this trend, I expect that KAKAO PAY will expand their services into other areas by utilizing pay information of their customers. Even though now it is hard to get dramatic benefits because the service is not profitable yet, they will continuously upgrade the service until making big profits. It will be long-term strategy.
Also, some people might think they will finally make additional finance business, such as card or capital.
As a result, I felt that messenger platform is more closed to our daily life, and most people will be able to do everything in the messenger platform.
E-Receipt by Messenger Platform: KAKAO PAY Receipt Service
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