Chatbot Trend 2020: New Buying Pattern(UnTact/Chatbot Consumer)
As a chatbot is more generalized, a buying pattern by chatbot will be one of main trends. A lot of companies are already giving many information to the customers via chatbot on the messenger platform.
A key reason for chatbot’s high popularity is the combination between chatbot and messenger platform. Through the messenger platform, companies can make a push message to the customer. The push message is composed of marketing and essential information for the customers.
Through these push messages, a customer can get something they want by clicking the buttons for moving to the chatbot. In others words, the push messages are the medium to enter into the chatbot service.
Most companies are already doing push marketing very well. Therefore, if they combine the existing communication tools with chatbot, it will make ‘win-win’ to the customer and company.
For example of supermarket, their push message having discount coupons will be able to help the customers to directly buy something they want via chatbot. Those push marketing will be sent when the customer want to buy the products they need. As the time goes by, the time for push marketing will be more optimized with improvement of A.I technologies and big data.
If more customers accumulate these experiences, a buying pattern by chatbot will be a big part in the market. This trend has already begun.
Additionally, because chatbot’s operation cost is efficient, it will be able to provide cheaper products than in the offline channels. In the long term view, chatot will be a main channel to provide something even though most companies tend to consider chatbot channel as extra tool/channel.
One of other examples is the restaurant for take-out. Through chatbot, the customers can make the order before arriving. And, they can get ordered foods on the preferred time. The customers having successful experience about this will be continue to use chatbot, and buy something via chatbot.
Few coffee shops are getting orders by chatbot on the messenger platform.
(Reference: https://www.nocutnews.co.kr/news/5109962)
The people using these characteristics of chatbot is commonly called, ‘UnTact’ or ‘Chatbot’ Consumer. It means a group to decide and solve everything via non face-to-face channel. On 4th industrial revolution, this group’s buying power is sharply growing and nothing to sneeze. Chatbot has an important role on increasing buying power.
Like this, generalization of chatbot will be introduction of new buying pattern. However, for maintaining this trend, companies should make comfortable chatbots with good user experience.
by Chatbot Trend 2020: New Buying Pattern(UnTact/Chatbot Consumer)
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