Revolution of Online Channel Business based on Chatbot
Chatbot is one of new business tools with introduction of 4th industrial revolution. Especially, it has been being more popular with combination to chatbot. However, except for this, chatbot is leading a new value in our society and economy. It is explosive expansion of online channel business.
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Chatbot is generally classified as one of channels, which means it is like a platform or channel, such as homepage (based on web) or mobile application. In the case of the existing online channels, such as homepage and application, entry barriers for those were high, so then, it was so hard to make desirable services or platforms.
However, in the case of chatbot, it generally provides a platform to develop chabot, called ‘chatbot builder’. Also, through easy interface, anyone can easily make desirable services or platforms. Especially, when it comes to ‘platform’, messenger platforms which most people frequently use can be easily utilized without developing it.
Consequently, these situations mean that entry barriers to get channel by each business are being lower. For example, in the case of small business or store, it was so hard to get their business channels, such as homepage or mobile application because of its cost and budget. However, with emerging chatbot, it is easier to get online channel because of easy access and interface. They started to get online channel to do something for their business.
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In overall, online channel business is growing fast with chatbot, and customers can find something they want in online. Moreover, some services or companies are only based on chatbot. Taken together, those situations are similar to the era that homepage and mobile were introduced. In that time, growth of online business was so explosive.
Recently, chatbot is leading revolution of online channel business with combination to the existing online channels, such as homepage and mobile application, and A.I(Artificial Intelligence). I expect that results of them will actively show in our society from 2020.
Revolution of Online Channel Business based on Chatbot
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