Case Study for Chatbot Marketing: ‘Talk Butler’ of Interpark
Chatbot is one of new technologies and channels by 4th industrial industry. Especially, in the case of online commerce, as a number of products and brands is increasing, it becomes one of big assignments that a company make customers to easily find what they want and disperse traffic. To solve this assignment, chatbot is making big supports.
In the initial stage of chatbot, its role was like search engine. Because data by chatbot had not been accumulated in the past, most companies introducing chatbot did not make any advertisement for chatbot. However, recently, as data of chatbot has been accumulated and related technologies have been more developed, they started to actively make promotion.
In domestic, a leading chatbot service is ‘Talk Butler’ of Interpark. They are maintaining and enhancing it for more than 4 years, and their chatbot service become one of optimized and best tools to make sales.
A critical point of ‘Talk Butler’ is that Interpark uses the special word, Talk Butler, as its important concept. And, recently, they are utilizing their chatbot as marketing factor. Even though chatbot is new technology, some people has criticized that there is no differentiation to other channels if chatbot cannot make a benefit for customers. However, Interpark is leading customers to chatbot by making discount coupons for only chatbot channel.
‘Talk Butler’ Chatbot Service of Interpark has three critical points to have competitiveness.
- Easily find what customers want
- Immediately make the answers of customers
- Making a special discount coupon for only chatbot channel. (including comments to lead purchase)
1. Please Make a Discount
2. Product Question
3. Product Recommendation
Three things on the above are key factors that chatbot on commerce industry should have. Consequently, chatbot should make customer to do all on it. Even, chatbot makes comments to lead purchase at the specific moment.
Finally, chatbot’s final goal is to give the best satisfaction to customers, by actively leading purchases, by finding what they want, and by giving discount coupons. Even though this case, Interpark, may not be the best case, it will be valuable that they provides ‘Chatbot Only’ services.
Case Study for Chatbot Marketing: ‘Talk Butler’ of Interpark
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