CHATBOT DIGITAL ENG

Case Study for Chatbot Marketing: ‘Talk Butler’ of Interpark

Case Study for Chatbot Marketing: ‘Talk Butler’ of Interpark

Chatbot is one of new technologies and channels by 4th industrial industry. Especially, in the case of online commerce, as a number of products and brands is increasing, it becomes one of big assignments that a company make customers to easily find what they want and disperse traffic. To solve this assignment, chatbot is making big supports.

In the initial stage of chatbot, its role was like search engine. Because data by chatbot had not been accumulated in the past, most companies introducing chatbot did not make any advertisement for chatbot. However, recently, as data of chatbot has been accumulated and related technologies have been more developed, they started to actively make promotion.

인터파크 메인에 있는 톡집사 챗봇 서비스
'Talk Butler (Chatbot Service)' on Main Page of Interpark
‘Talk Butler (Chatbot Service)’ on Main Page of Interpark

In domestic, a leading chatbot service is ‘Talk Butler’ of Interpark. They are maintaining and enhancing it for more than 4 years, and their chatbot service become one of optimized and best tools to make sales.

A critical point of ‘Talk Butler’ is that Interpark uses the special word, Talk Butler, as its important concept. And, recently, they are utilizing their chatbot as marketing factor. Even though chatbot is new technology, some people has criticized that there is no differentiation to other channels if chatbot cannot make a benefit for customers. However, Interpark is leading customers to chatbot by making discount coupons for only chatbot channel.

‘Talk Butler’ Chatbot Service of Interpark has three critical points to have competitiveness.

  1. Easily find what customers want
  2. Immediately make the answers of customers
  3. Making a special discount coupon for only chatbot channel. (including comments to lead purchase)
인터파크쇼핑 서비스 내의 톡집사 챗봇 화면
A Main Page of 'Talk Butler (Chatbot Service)' on Interpark Shopping
1. Please Make a Discount
2. Product Question
3. Product Recommendation
A Main Page of ‘Talk Butler (Chatbot Service)’ on Interpark Shopping
1. Please Make a Discount
2. Product Question
3. Product Recommendation

Three things on the above are key factors that chatbot on commerce industry should have. Consequently, chatbot should make customer to do all on it. Even, chatbot makes comments to lead purchase at the specific moment.

Finally, chatbot’s final goal is to give the best satisfaction to customers, by actively leading purchases, by finding what they want, and by giving discount coupons. Even though this case, Interpark, may not be the best case, it will be valuable that they provides ‘Chatbot Only’ services.

Case Study for Chatbot Marketing: ‘Talk Butler’ of Interpark

Related Articles about Chatbot:

관련 외부 자료 (Mainly Kor Ver.):

댓글 남기기

이 사이트는 스팸을 줄이는 아키스밋을 사용합니다. 댓글이 어떻게 처리되는지 알아보십시오.

%d 블로거가 이것을 좋아합니다: