CHATBOT ENG TREND

Case Study: KAKAO ‘NEWSBOT’

Background (Case Study: KAKAO ‘NEWSBOT’)

Recently, due to pandemic by Corona19 virus, the world is going through tough time in every areas. To overcome this situation, many related resources and technologies are being actively utilized. Chatbot cases are also helping the things related to Corona19. (Refer to Discovery of Chatbot’s Characteristics and Value Through Corona19) For example, through chatbot in various messenger platforms, the users can immediately get the news about Corona19. A key value of chatbot is a solution of needs for mutual interaction. Because of Corona19 situation, this value is being spotlighted, and at the same time, chatbot market is emerging again.

Especially, now, there are a lot of information including unnecessary things, and some top companies having search engines, such as Google in US and NAVER in Korea, are almost monopolistically offering services and information. As society is more diversified than before, and some people hate this situation, needs for personalization are being increasing. Recently, to solve those needs, some chatbot service is introduced, which is ‘NEWSBOT’ operated by KAKAO.

현재 카카오에서 운영 중인 뉴스 큐레이션 챗봇 서비스인 뉴스봇
NewsBot operated by KAKAO Corporation, which is news curation service with personalization
NewsBot operated by KAKAO Corporation, which is news curation service with personalization

What is NEWSBOT?

If you add the friend, ‘NEWSBOT’, via KAKAO messenger, you can see related news to the keywords you want. And, as a type of daily briefing news, it is offering the basic information, such as weather, stock exchange, and currency. This is like news curation service being able to be operated by each user. By using this service, the user can get the effect like hiring a secretary. Its key point or key value is that anyone can easily utilize the service through the messenger platform which most people frequently use.

Key Functions

Main functions and value of KAKAO NEWSBOT is that the user can get the news selected by themselves, and it can be offered on the time they want with alarm. Even, NEWSBOT can make the alarm whenever the most recent news release, which means that the users can quickly reduce the time to search in the portal or press websites.

  • News Briefing

This feature offer the hottest news in now this time. At the same time, it offers the basic information, such as the news related to Corona19, weather, stock, and currency. The topic can be edited by the user. Also, there is alarm feature in this service. Through the alarm, the users can get the briefing on the time they want.

뉴스봇의 뉴스 브리핑 기능
News Briefing Function by NewsBot, KAKAO
News Briefing Function by NewsBot, KAKAO
  • My PinNews

My PinNews is the feature to collect and show the news related to the keyword which already set by the users. For example, if you want to know U.S stock market index, you can make summary news related to this by setting the keyword, such as ‘U.S economy’. The users can enroll to 5 keywords. If the news or information is full on the messenger screen, you can continuously see the next news by clicking ‘More’. Even though those interaction might be unfamiliar with most people, it is so easy. Especially, in the case of My PinNews, it has a special function to give alarm whenever the most recent news release, which is very efficient and practical to the people having a job who should quickly related information.

본인이 원하는 키워드로 뉴스를 받아볼 수 있다.
You can get any news related to the keywords you want in whenever you want
ou can get any news related to the keywords you want in whenever you want
  • Setting

It is possible to control main functions, News Briefing and My PinNews. That is, it can control the alram time and method to give the news. Also, there is ‘sleeping mode’, which is the feature not to make alarm during the sleeping time from 10pm to 6am.

뉴스봇 설정 기능에서 알람과 키워드를 변경할 수 있다.
In Setting Feature of NewsBot, can change the time for alarm and keyword for related news
In Setting Feature of NewsBot, can change the time for alarm and keyword for related news
  • Help

In Help, there is simple instruction. However, because NEWSBOT is simple and easy, it will be good if you just see it as a simple guide.

Use Case

Main features have been introduced on the above. In a total view, this chatbot service will make a good value to the people who want to quickly get the news they want, or who has a job utilizing trend. Also, if you have a interest in a specific area, it will be good to upgrade related knowledge. The following is the list about related job or people.

  • People having interest in the stock market and continuously doing it (to know economic trend)
  • Jobs related to research: Benchmark (to know competitors)
  • Student or salary man studying a specific area
  • People visiting and searching in the portal or press websites

Chatbot Market Forecast

In the near future, various chatbot services in a lot of sectors, as well as news bots, will be introduced. Now, NEWSBOT has about 0.4 million friends. This is considered as a successful case in chatbot market. Based on this case, I forecast that most companies mainly including start-up will launch more chatbot service with upgraded features. Also, this trend will be a key factor to lead subscription economy. In addition, even though this service can be developed with simple application logic, it will have a main role as a secretary with A.I technologies. Finally, introduction and success of new chatbot like NEWSBOT will be the motivation to A.I and chatbot market.

Chatbot Market Size Trend by Industry to 2025
Reference: Grand View Research (by KOTRA)
Chatbot Market Size Trend by Industry to 2025
Reference: Grand View Research (by KOTRA)

Closing

It is true that a value of chatbot is partially overestimated. However, if we consider it as a solution of needs by immediate mutual interaction, it is very valuable technology. Even though growth of A.I is unexpectedly slower than expected, there is no growth of A.I, no growth of chatbot. That is why I convince that this successful case will lead 4th industrial revolution.

Case Study: KAKAO ‘NEWSBOT’


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